Types of SEO: Know On-Page, Off-Page And Technical SEO

Table of Contents

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• E-commerce SEO
• Mobile SEO
• Voice Search SEO
• Video SEO
• AI SEO
• International SEO
• FAQs
• Conclusion

Types Of SEO

In this part of the blog, we’ll explore what are the types of SEO and understand how each one works to improve your website’s ranking in search results. Not just that, we’ll also learn about all the new and updated SEO strategies that are trending in 2025.

If we look closely, there are only three main types of SEO, also known as the Core SEO Types — On-Page SEO, Off-Page SEO, and Technical SEO.

Each type of SEO plays a vital role in boosting your website’s visibility and strengthening its performance on search engines. Together, they help your site achieve higher rankings and attract more organic traffic.

Apart from these, there are also several advanced and specialized SEO types such as Local SEO, E-commerce SEO, Mobile SEO, Voice Search SEO, Video SEO, AI SEO, and International SEO, which focus on specific optimization areas.

Main SEO Types (Core SEO)

 I’ll explain the what are the types of seo explain in detail and give clear, actionable step-by-step instructions you can follow even if you’ve never done SEO before. I’ll keep language very simple and include checklists and quick examples.

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO

Let us read it in depth with examples.

1️⃣ On-Page SEO

On-Page SEO means optimizing everything that’s visible on your website — titles, content, meta descriptions, headings, URLs, images, and page speed.

Why it’s important: It helps Google understand your topic and match it with user intent. A well-optimized page improves both ranking and user experience.

Example: Suppose you wrote a blog post on “How to Lose Weight Fast”.

❌ Without On-Page SEO: Random title, no meta description, no alt tags, and slow loading.
✅ With On-Page SEO: Keyword-focused title, optimized meta description, proper H1 & H2 tags, compressed images, and fast site speed.
Result: Google easily understands your content, ranks it higher, and visitors stay longer.

💡 For example: a blog on digital marketing using the keyword “SEO Tips for Beginners” in title, meta, and URL performs much better than a generic post.

2️⃣ Off-Page SEO

Off-Page SEO focuses on what happens outside your website — mainly building authority and trust through backlinks, shares, and brand mentions.

Main Goal: To increase your website’s credibility in Google’s eyes by earning high-quality backlinks from relevant sites.

Example: If your website www.fitnesstipszone.com gets a backlink from www.seobasictoadvance.in, Google treats it as a signal that your content is trustworthy and valuable.

✅ Focus on relevant, high-authority sites.
🚫 Avoid spammy backlinks; they can harm rankings.

Popular Off-Page Techniques:

• Guest Blogging
• Social Media Promotion
• Forum Participation
• Influencer Outreach
• Directory Submissions (on relevant sites)

Goal: Build relationships + trust, not just links.

3️⃣ Technical SEO

Technical SEO deals with backend elements that help search engines crawl and index your website efficiently.

Why it’s important: Even if your content is great, poor technical structure (broken links, slow pages, or no SSL) can stop Google from ranking you.

Example:

• Using HTTPS for security
• Mobile-friendly design
• Fast loading speed
• Proper XML sitemap and robots.txt
• Fixing broken links

4️⃣ Local SEO

Local SEO helps your business appear in local search results like “best beauty salon in Delhi” or “digital marketing agency near me.”

Why it’s important: Small and local businesses depend on nearby customers. Local SEO helps them appear on Google Maps, in “near me” searches, and on the Local Pack results.

Example: Suppose you own a beauty salon in Delhi. If you optimize your Google Business Profile with correct address, phone number, photos, and reviews — people searching “best salon near me” will find you easily.

• Add NAP details (Name, Address, Phone) consistently across all listings.
• Collect real customer reviews ⭐
• Use local keywords like “beauty salon in Delhi.”

Pro Tip: Use Google Business Profile insights to track your calls, visits, and directions.

5️⃣ E-commerce SEO

E-commerce SEO is all about optimizing online stores for higher visibility, traffic, and sales.

Why it’s important: With thousands of similar products online, only optimized product pages rank well on Google Shopping or organic results.

• Optimize product titles & descriptions with keywords.
• Use high-quality images with ALT text.
• Ensure fast page speed and mobile compatibility.
• Use structured data for product schema (rating, price, availability).

Example: If you sell “organic skincare cream,” use a keyword-focused title like “Buy Organic Skincare Cream Online – Natural Face Cream for Glowing Skin.”

Tip: Add internal links like “Related Products” or “Frequently Bought Together” to increase dwell time.

6️⃣ Mobile SEO

Mobile SEO ensures that your website performs well on smartphones & tablets — since most users now browse on mobile devices.

Why it’s important: Google uses Mobile-First Indexing, meaning it checks the mobile version first before ranking your site.

• Make your site responsive (fits any screen size).
• Compress images for fast loading.
• Use readable font sizes and easy navigation buttons.
• Avoid pop-ups that block content on mobile.

Example: If your website takes 5 seconds to load on mobile, you could lose almost 50 % of visitors before they even see your content. Use tools like Google PageSpeed Insights to check mobile performance.

7️⃣ Voice Search SEO

Voice Search SEO focuses on optimizing your content so it can be easily found through voice assistants like Google Assistant, Alexa, and Siri.

Why it’s important: More than 40% of users now use voice commands for daily searches. Voice queries are usually longer and more conversational, so your content should naturally match that tone.

Tips to optimize for Voice Search:

• Use natural, conversational keywords (e.g., “how can I improve my SEO ranking” or “what are the types of SEO explained step by step”).

• Add FAQs — voice search prefers clear, direct answers.

• Optimize for featured snippets (Position 0 on Google).

• Improve page speed and mobile experience for better accessibility.

Example:
On the blog SEO Basic to Advanced, a post like “What are the Types of SEO?” can be optimized for voice search by including conversational phrases such as “Hey Google, tell me about different types of SEO” or “Which SEO is best for beginners?” This makes it easier for voice assistants to read and recommend your content aloud.

8️⃣ Video SEO

Video SEO is the process of optimizing your video content to rank higher on YouTube and Google search results.

Why it’s important: Video content attracts higher engagement, increases dwell time, and helps boost your site’s organic traffic. Plus, YouTube is the second-largest search engine in the world — after Google.

Tips to optimize for Video SEO:

• Use keyword-rich titles and descriptions that clearly describe your topic.

• Add captions and transcripts to improve accessibility and help search engines understand your content.

• Design eye-catching thumbnails to attract more clicks.

• Embed videos in blog posts to increase watch time and user engagement.

Example:
On the SEO Basic to Advance blog, you can create a video titled “How to Increase Organic Traffic with On-Page SEO”.
When optimized with the right keywords, engaging thumbnail, and embedded on your related blog post, this video can boost both your YouTube ranking and organic website traffic simultaneously.

9️⃣ AI SEO

AI SEO uses Artificial Intelligence tools and machine-learning algorithms to analyze large amounts of data, predict user intent, and automate SEO tasks for faster, smarter optimization.

How it helps: AI SEO can identify ranking opportunities, improve content quality, and make your strategy more data-driven — saving both time and effort.

Tips to optimize using AI SEO:

• Use AI SEO tools like SurferSEO, Clearscope, or Frase for intelligent content optimization.

• Analyze user behavior and engagement with AI-based insights to understand what your audience truly wants.

• Create smart internal linking structures automatically to boost website authority and crawlability.

Example:
On the SEO from beginners to advanced  blog, AI SEO can be used to optimize a post titled “What Are the Types of SEO?”.

By using tools like SurferSEO or Frase, you can analyze top-ranking pages, find ideal keyword density, and generate AI-driven content suggestions. This approach not only improves readability but also increases your chances of ranking higher with AI SEO strategies.

🔟 International SEO

International SEO helps you optimize your website for audiences in multiple countries and languages, ensuring users across the globe can easily access the most relevant version of your site.

Tips to optimize for International SEO:

• Use hreflang tags to target visitors by language and region.

• Create country-specific subdomains or directories (for example: us.digitalgrowthhub.com or in.digitalgrowthhub.com).

• Translate and localize your content accurately to connect with diverse audiences.

Example:
On the Digital Growth Hub website, if you’re targeting users in India and the United States, you can publish two localized versions of the same article — one on in.digitalgrowthhub.com (Hindi or Indian English) and another on us.digitalgrowthhub.com (U.S. English).
By applying International SEO strategies like hreflang implementation and localized keyword research, your site can rank better globally and attract more international organic traffic.

❓ FAQs (Frequently Asked Questions)

Q1. How many types of SEO are there in total?
Ans – 3 core and 7 advanced types.

Q2. Which type of SEO is most important?
Ans – On-Page SEO is the foundation of every successful strategy.

Q3. How long does SEO take?
Ans – Usually 3–6 months, depending on competition and website quality.

Q4. Is SEO still relevant in 2025?
Ans – Yes, absolutely! AI and voice-based SEO are growing rapidly.

Q5. What’s the difference between On-Page and Off-Page SEO?
Ans – On-page focuses on optimizing your own website, while Off-page builds external authority and backlinks.

Q6. Do local businesses need SEO?
Ans – Definitely! Local SEO helps them appear in “near me” and location-based searches.

Q7. What is the future of SEO?
Ans – The future of SEO lies in AI integration, voice search, and visual content optimization.

🏁 Conclusion

SEO in 2025 is about creating value, understanding intent, and optimizing for both users and algorithms. From On-Page, Off-Page, and Technical SEO to advanced ones like Local, E-commerce, Mobile, Video, Voice, AI, and International SEO — all play a unique role in ranking success.